About

George Mason Lantay is the Founder of Heroes of Purpose, a program that provides emotional and strategic empowerment to start and grow a transformational online business. He has over 9 years of relevant experience in the field and is a Software Engineer by profession. George's program was built to combine deep emotional breakthrough work with a highly effective strategic roadmap, which is not commonly found in other programs. What makes Heroes of Purpose different is that it empowers individuals with all the tools they need and focuses on building a better world. The program's curriculum and future roadmap are designed to be a container for members to build Heaven on Earth. Before founding Heroes of Purpose, George co-founded Hero International, where he created a Coworking Coliving Villa Immerision experience designed to provide a Heaven on Earth-like environment for purpose-driven entrepreneurship. However, COVID-19 forced him to refocus on the online environment, which he realized was the perfect place to gather and foster a strong community that can then come together in person. George also founded Hero Business Coaching, a transformational business coaching company empowering transformational leaders to book their first workshops and enroll their initial clients. He led weekly workshops for up to 80 people, teaching embodied business breakthrough work that empowered transformational leaders to emotionally move through all that held them back in their business to prepare them for the strategic insight of their programs. George holds a Bachelor of Arts degree with a double major in Psychology and Management Studies from the University of North Carolina. He also studied Business Ethics, Space Design, Cross Cultural Business, and World Language at La Universidad Antonio de Nebrija in Madrid, Spain, and DIS in Copenhagen, Denmark. Overall, George's passion for empowering individuals to create a better world through transformational entrepreneurship is evident in his work. He has a unique approach to combining emotional breakthrough work with strategic guidance that sets him apart from others in the industry.